Course Overview
Without clients in your clinic, you do not need a clinic. Years of school, work and the money could all be gone. Get a plan for getting and keeping clients using offline, online and in clinic methods. This course covers simple to sophisticated tactics and strategy’s for filling up your clinic.
You will get the “inside look” at the numbers and what I did to get to the point where I do over 2500 clients a year, for years and years. I will show you how I trained my clients to do the marketing, and also guide you how to do it faster and easier from the lessons learned since I started in 1996.
You can have a busy clinic, a smooth running business, excellent income and the life you dream of. Take the step towards success in this business. Watch this, the first course in the four part Business Flow series, and get busy.
Objectives
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Identify client acquisition tactics and skills for offline, online and in the clinic.
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Learn skills to build out marketing and sales material and how to deliver it.
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Learn how to build a routine for patients from the welcome door to leaving the clinic.
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Understand the value and steps of communication excellence with patients and the general population.
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Build a marketing and sales plan and how to action it, in a way that you can manage.
Outline
0 hrs - 1 hrs
Learn to populating a clinic, action steps, skills required. Break that down to 4 quadrants of skills. This video production focuses on the first quadrant, called Client Flow. Client acquisition, management, retention and marketing systems.
1 hrs - 2 hrs
Communication is key. Walk students through how to learn and practice the first 2 levels of difficulty in getting to communication excellence all while recruiting clients.
2 hrs - 3 hrs
Leading students to more advanced applications and opportunities to lean and practice all 4 steps to communication excellence.
3 hrs - 4 hrs
Intake form and first visit is broken down into steps, taught to give the patient the best clinical experience and the info needed to to a care plan. That results in health improving, committed to care and referring their network to you.
4 hrs - 5 hrs
By worksheets and examples the student will learn online marketing, content building, website, blog, social media builds. How to make content so the patient understands the message and is increases their engagement with the clinic.
5 hrs - 6 hrs
Referrals and Reviews, how to get them, use them appropriately and reply to negative ones. How the use of Marketing Copy (the words used) is very important for SEO results.
6 hrs - 7 hrs
The Marketing roll out, 23 guiding worksheets, 4 levels. The step by step nature of the sheets allows the student to focus on project sizes that are do-able. Walking them into success.
7 hrs - 8 hrs
Completing the marketing roll out. Closing remarks and stories of how you need to hang in there long enough to let all of this work. When you do, you will have taken a giant step towards success in life and practice.
Reviews
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Michelle S. (Canada)
It addresses the successes and failures endured so you don't have to. Few talk about the business of being in business. Know your market!
Reviews
It addresses the successes and failures endured so you don't have to. Few talk about the business of being in business. Know your market!
Michelle S. (Canada)
Teacher
Ward Willison
Success in Life and Practice—join Ward on a trip to your success: a business career, a near death accident, and apprenticing for 10 years with a master. His clinic does 2500+ clients with 3 months off a year, since 2008. Learn the processes that work!
Disclaimers
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Accessing Your Course
After checking out, your email address will be sent to Net of Knowledge securely and you will gain instant access to your course. If you do not have a Net of Knowledge account yet, one will be created for you automatically and you will receive an email with a link to set up your password. Log in to your account at netofknowledge.com and start learning!
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Unlimited Access & CEUS
You will have unlimited access to this course for as long as it is on Net of Knowledge, so that you can keep reviewing and learning from it over the years.
CEU requirements must be completed within 1 year from the purchase. During this time, you must view the training and complete any required documents to get your certificate. You must also print and save your certificate for your own records.
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Cancellation Policy
Please note we do not offer refunds for our recorded online courses/webinars.
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Note
This recording is available in an online format only; you will not receive a DVD or physical copy of the recording – it is only available to watch as a course to watch on the internet through your online account.
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CPDs:
Approved By: AACMA (8), ANTA (8), ATMS (8), Acupuncture NZ (8), Standard Certificate (8), NCCAOM (8)
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Language: English
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Course Type: Studio Recording
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Course Length: 8 h
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Course Notes: Notes are provided with this course.
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Access Period: Lifetime
