Business and Marketing Success in Acupuncture

This six-part course with Dr. Greg Sperber teaches acupuncturists marketing, business strategies, patient outreach, proper charting, and insurance considerations to build a successful practice.

Greg Sperber
Greg Sperber

Course Overview

Please note: This is an Audio and Reading course.

 

Regardless of how adept a practitioner you are, without a solid marketing strategy you may never achieve the success you deserve. Join acupuncturist, author, and podcaster Dr. Greg Sperber in this informative and eye-opening 6-parts to strengthen your marketing and business skills and build your practice, while effectively conserving your time, energy, and resources so you can focus on what you do best -- treating patients!

 

Part 1: Strategic Position

The first step in developing a strong marketing plan is to develop your strategic position, or what sets your practice apart from others. Greg presents the explains the variety of strategic positions, recognizing customer perceptions, and how to effectively analyze your risks and opportunities.

 

Part 2: Target Markets

Learn how to determine your target market, what demographic factors are involved, and why you should take each generation's issues and perceptions of the world into consideration when developing and strengthening your marketing strategy.

 

Part 3: The Competition

An important aspect of your marketing strategy should always include an evaluation of your competitors. This class will teach you how to find the advantage over your present and future competition as well as how to improve your internal business operations to positively affect your bottom line.

 

Part 4: Reaching Your Patients

Build a successful acupuncture practice is difficult if you're uncertain of how to effectively reach out to your target patients. In this class, you'll earn how to strengthen your company's message and strategically use marketing vehicles in order to build your ideal patient base.

 

Part 5: Proper Charting - Protecting Against Lawsuits

Charting may be the least exciting part of your acupuncture practice, but it's the most important tool you have to protect yourself against malpractice lawsuits. In this class, Greg presents why you should use SOAP notes, identifies the most common charting errors, explains why ""negatives"" are important and should always be included in the chart, and several other important charting specifics.

 

Part 6: Accepting Insurance

As author of ""Playing the Game, A Step-by-Step Approach to Accepting Insurance as an Acupuncturist"", Greg has a wealth of information to offer here. In this class, he presents the pros and cons of accepting health insurance so you can make a more informed decision about whether to accept insurance in your practice.

Objectives

  • Participants will understand how to develop a strong marketing plan

  • Participants will understand how to determine your target market

  • Participants will understand evaluating your competition

  • Participants will understand how to protect yourself from lawsuits

  • Participants will understand making an informed decision about whether or not you wish to accept health insurance

Outline

  • 0 hrs - 45 min

    Marketing Plans 101: Strategic Position. The first step in developing a strong marketing plan is to develop your strategic position, or what sets your practice apart from the crowd. Here, Greg breaks down the different types of strategic positions, how customer perceptions are involved, how to effectively analyze your risks and opportunities, and more!

  • 45 min - 1 hrs

    Reading - Marketing Plans 101: Strategic Position

  • 1 hrs - 2 hrs

    Marketing Plans 101: Target Markets. Learn how to determine your target market, what demographic factors are involved, and why you should take each generation's issues and perceptions of the world into consideration when developing and strengthening your marketing plan.

  • 2 hrs - 2.5 hrs

    Marketing Plans 101: The Competition. An important part of your marketing plan should always include an evaluation of your competitors. In this class, you'll learn how to find the advantage over your present and future competition as well las how to improve your internal business operations to positively affect your bottom line.

  • 2.5 hrs - 3 hrs

    Reading - Marketing Plans 101: The Competition

  • 3 hrs - 3.75 hrs

    Marketing Plans 101: Reaching Your Patients. It's difficult to build a successful acupuncture practice if you're unsure of how to effectively reach out to your target patients. Learn how to strengthen your company's message and strategically use marketing vehicles to build your ideal patient base!

  • 3.75 hrs - 4 hrs

    Reading - Marketing Plans 101: Reaching Your Patients

  • 4 hrs - 5 hrs

    Proper Charting: Protect Against Lawsuits. Charting may not be the most exciting portion of your acupuncture practice, but it's the most important tool you'll have to protect yourself against

  • 5 hrs - 5.75 hrs

    Should You Accept Insurance in Your Acupuncture Practice? One of the most discussed issues in our field today is whether you should accept insurance in your private practice. In this one-hour lecture, Greg covers both the pros and cons of accepting health insurance to help you decide whether or not it's the right decision for you.

  • 5.75 hrs - 6 hrs

    Reading - Marketing Plans 101: Accepting Insurance

Teacher

teacher picture
Full Biography

Greg Sperber

Dr. Greg Sperber is an author and also holds a Masters and Doctor of Acupuncture and Oriental Medicine from Pacific College of Oriental Medicine. He is a professor at PCOM and speaks internationally on TCM business and drug-herb interactions.

Disclaimers

  • Accessing Your Course

    After checking out, your email address will be sent to Net of Knowledge securely and you will gain instant access to your course. If you do not have a Net of Knowledge account yet, one will be created for you automatically and you will receive an email with a link to set up your password. Log in to your account at netofknowledge.com and start learning!

  • Unlimited Access & CEUS

    You will have unlimited access to this course for as long as it is on Net of Knowledge, so that you can keep reviewing and learning from it over the years.

    CEU requirements must be completed within 1 year from the purchase. During this time, you must finish the training and complete any required documents to get your certificate. You must also print and save your certificate for your own records.

  • Cancellation Policy

    Please note we do not offer refunds for our online courses or webinars.

  • Note

    The course contents are available in an online format only; you will not receive a DVD or physical copy – they are only available through the internet in your online account.

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$198
More Details

  • CPDs:

    Approved By: AACMA (6), ANTA (6), ATMS (6), Acupuncture NZ (6), Standard Certificate (6), NCCAOM (6)

  • Language: English

  • Course Type: Audio and Reading

  • Course Length: 6 h

  • Course Notes: Notes are provided with this course.

  • Access Period: Lifetime

$198